It’s no secret that print magazines have to figure out a way to stay current to sell ads. Today, WWD reported that InStyle is entering the previously-techy world of augmented reality with its December cover, featuring Taylor Swift. Readers who hold up the cover to their webcam will see Swift, surrounded by snowflakes, spring to life in a 45-second video that ends when she signs her autograph on screen.

Publishers are fighting hard for ad dollars, and this sort of experiential cover is a smart way to bring in new advertisers. In fact, InStyle’s publisher has extended the augmented reality theme to a special “gifting in 3-D” marketing program and has gained upwards of 12 new advertisers and will see a 3.6 percent increase in pages.

-Frani