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Mon Jul 26

Exclusive Access Has a Whole New Look

The stars of the recent Travel + Leisure “World’s Best” party at the Andaz 5th Avenue weren’t the leggy models manning the bars, the high-powered editorial and publishing executives working the room or the to-die-for lobster ravioli station that had guests leaving their modesty at the door.

The iPad took center stage at this exclusive event, where the traditional hard-copy door lists and laptop check-in stations were nowhere to be seen. Instead, a couple of finger taps on the sleek device confirmed whether guests’ names were on the list. Once inside, more iPads decorated the space as the centerpieces of several display stations, where they featured vivid shots of the destinations and hotels that made the cut on the 2010 World’s Best List

Looks like while we’ve been busy buzzing about the iPad’s use as an e-reader and laptop replacement, event planners have been using the device as a way to intrigue a population of partygoers who have seen it all, while combining functionality with style. 

-Andréa S. 

Tags - iPad - andreas - events - e-readers

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Fri Oct 9

E-book readers are SUCH a hot topic right now.

This week, Amazon announced that it reduced the price of its Kindle 2 by $40 and launched an international version with a built-in AT&T SIM card. Barnes & Noble then leaked news of its new handheld digital reading device, scheduled to launch next spring.

In the video above, a Barnes & Noble rep explains how the company’s new e-reader will work. He notes the device’s key points of differentiation from the competition — it’s designed for lengthy reading and it’s a color device.

This is exciting for two reasons:

1. The added competition will probably (eventually) force Amazon to further reduce the price of its Kindle…affordable e-readers = yay!

2. Now I can read my entire collection of Dr. Seuss stories in one sitting without forgoing the stimulating, colorful pictures! (Kidding.)

-Andréa S.

Tags - AndreaS - books - e-readers - gadgets

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