
Wed
Oct
28
Volkswagen's Virtual GTI Launch

Volkswagen has created a new iPhone application for the launch of its 2010 GTI model. The free app, called “Real Racing GTI,” allows users to compete by racing others and posting their scores on an online leaderboard. Users can also post their racing videos on YouTube if they wish.
How will Volkswagen’s app compete with other brands using mobile, you ask? By offering free cars!
“Players who download the app will be eligible for the 2010 GTI sweepstakes, which gives away a 2010 GTI Limited Edition Model every week for six weeks beginning Nov. 2nd. Each day that a player finishes a lap in the Real Racing GTI game he or she can enter into the sweepstakes.”
Incentives are important, especially in the oversaturated mobile app space.
-Maria
Tags
- applications - iphone - maria - mobile - gaming


Fri
Nov
14
This harrowing tale of love and betrayal on Second Life was brought to my attention by Ron Casalotti over at BusinessWeek. A woman is finally divorcing her husband after she caught him cheating with another woman—by using his avatar—in the virtual world. The woman has moved on and has a new man in her life, who she met while playing the internet fantasy role-playing game World Of Warcraft.
You cannot make this stuff up.
-Maria
Tags
- maria - virtual worlds - gaming


Thu
Nov
13
Office productivity is about to decline. According to TechCrunch, JibJab and OfficeMax’s uber-successful viral campaign, Elf Yourself, will team up this holiday season. With the help of JibJab, consumers can now “elf themselves” and perform three different dances - Disco Elves (as seen above), Jazz Elves and Country Elves. The new partnership could result in OfficeMax actually turning a profit on the campaign by selling digital downloads of the videos and images.
-Megan
Tags
- marketing - video - viral - Megan - gaming
Thu
Oct
30
Tags
- Maria - music - gaming
Fri
Sep
5
Tags
- Alyssa - viral - gaming
Wed
Jul
16
Come2Play: The Ning of Social Gaming Networks
Come2Play is the Ning of social gaming networks. Meaning that, unlike the new generation of gaming networks (SGN, Zynga, etc.) whose games are the formation of branded networks, Come2Play is a white label solution for anyone who wants to create their own gaming network. The true “Ning-ness” of Come2Play’s offering is its platform’s granular customization.
-Maria
Tags
- Maria - gaming - social networking - Come2Play - Ning