Volkswagen has created a new iPhone application for the launch of its 2010 GTI model.  The free app, called “Real Racing GTI,” allows users to compete by racing others and posting their scores on an online leaderboard.  Users can also post their racing videos on YouTube if they wish.

How will Volkswagen’s app compete with other brands using mobile, you ask? By offering free cars!

“Players who download the app will be eligible for the 2010 GTI sweepstakes, which gives away a 2010 GTI Limited Edition Model every week for six weeks beginning Nov. 2nd. Each day that a player finishes a lap in the Real Racing GTI game he or she can enter into the sweepstakes.”

Incentives are important, especially in the oversaturated mobile app space.

-Maria

Google Image Labeler is my new favorite online game. It allows you to play a word-association game in partnership with other live users, and it helps Google improve the relevance of image search results. Everybody wins!

—Alyssa

For those of you who are looking to get your Scrabulous fix on Facebook…

-Maria

Come2Play is the Ning of social gaming networks. Meaning that, unlike the new generation of gaming networks (SGN, Zynga, etc.) whose games are the formation of branded networks, Come2Play is a white label solution for anyone who wants to create their own gaming network. The true “Ning-ness” of Come2Play’s offering is its platform’s granular customization.

-Maria

RZA from the Wu-Tang Clan just launched WuChess, an online social network centered on the game of chess. Who knew RZA is an aspiring chessmaster when he’s not dropping phat beats?

-Alyssa

Tru-TV has crafted a new game for Myspace, Facebook and Bebo - but will it lead to viewership?

-Maria