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M Booth & Associates
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Thu Aug 12

1/5 of Americans Don’t Use the Internet

Sometimes it’s hard to fathom that I lived the first eight years of my life without the internet and the first 12 or so without the internet at home. I hardly remember what life was like without it. So it’s pretty shocking that a new Pew study found 21% of Americans say they still don’t use the internet, 16 years after my first encounter with Prodigy in my 3rd grade classroom.

I was trying to think if I know a single person who doesn’t go online these days and I’m drawing a total blank. Even my 60-year-old dad, who doesn’t have an e-mail address and refuses to ever turn on his cell phone, knows how to hunt and peck his way to Google to search for the latest house/boat/car he’s daydreaming about buying.

Over 2/3 (69%) of those who don’t use the internet are senior citizens and possibly don’t see the value since they’ve already lived for so many decades without the web. However, it saddens me that other non-users live in rural areas, have a low income or lack a high school education. I truly believe that the internet is a portal to the rest of the world and can be of huge value to people’s lives, especially if they’re geographically isolated. Heck, in Finland, high-speed internet access is a legal right! The FCC’s Broadband Opportunities for Rural America program aims to remedy this imbalance. Hopefully soon, everyone who wants to use the internet will have the chance.

—Alyssa

Tags - internet - broadband - research - statistics - government - alyssa

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Mon Jul 26

Wikileaks News and Social Media

According to a Mashable post from two months ago, Wikileaks is “a demonstration of the power the Internet has to ensure that secrets are nearly impossible to keep,” and we are seeing the impact and inherent appeal of sharing secrets online with the news that 91,000 documents from the Afghan war were posted on the site.

The story was covered by major news organizations, blogs, broadcast and radio, and according to Paul McDougall of InformationWeek, ”Sunday’s publication has drawn comparisons to the Pentagon Papers incident in 1971. “Had that case occurred today, Ellsberg, like Wikileaks, could have posted the documents online directly,” McDougall wrote.

McDougall called the release of the documents the “latest sign of how social media technologies are giving private citizens or small groups enormous power to directly influence debate on key public issues.”

It will be interesting to see how this plays out online, and if the open nature fostered by the Obama campaign and administration, especially when using social media, will ring true when dealing with this news. For additional commentary, check out this post from Jay Rosen, a journalism professor at NYU, member of the Wikipedia advisory board and blogger for Huffington Post and Press Think (among others).

- Rob

Tags - afghanistan - government - rob - rob longert - wikileaks - privacy

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Tue Nov 3

You know those annoying FreeCreditReport.com commercials with the guitar-playing guy singing a catchy song about how you can easily check your credit report online? Well, it turns out that FreeCreditReport.com isn’t exactly free (who’da thunk it, with the word “free” in the name and all?). When you sign up to receive your credit report, you have to provide your credit card information, and if you don’t call and cancel within 7 days (and they don’t make it easy for you — I’ve done it), your card is charged $15 per month.

Apparently, many people have been reeled in by the catchy jingle and charged for their supposedly “free” credit report. Now, the FTC is fighting back with their own online videos — complete with a guitar-wielding dude and catchy jingles — to promote AnnualCreditReport.com, which is actually 100% free. The videos are spot-on parodies, and it’s very clever of the FTC to give them a dose of their own medicine.

—Alyssa

Tags - Alyssa - video - government - advertising

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Mon May 11
Is Google Under Scrutiny for Antitrust Violation?
TechCrunch is reporting that Christine Varney, Obama’s antitrust boss at the Department of Justice, is looking to make a big case - potentially against Google.
I think the article’s author, Erick Schonfeld, hits the nail on the head with his analysis arguing against Department of Justice action: “The problem with antitrust lawsuits, particularly in fast-moving industries such as technology, is they take so long to go through the courts that by the time a ruling is handed down the market has moved on (see Microsoft). The market will always do a better job undermining monopolies than the Justice department will.”
-Tom

Is Google Under Scrutiny for Antitrust Violation?

TechCrunch is reporting that Christine Varney, Obama’s antitrust boss at the Department of Justice, is looking to make a big case - potentially against Google.

I think the article’s author, Erick Schonfeld, hits the nail on the head with his analysis arguing against Department of Justice action: “The problem with antitrust lawsuits, particularly in fast-moving industries such as technology, is they take so long to go through the courts that by the time a ruling is handed down the market has moved on (see Microsoft). The market will always do a better job undermining monopolies than the Justice department will.”

-Tom

Tags - Tom - Google - security - government - politics

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Thu Apr 9

Tags - Alyssa - blogs - WOM - marketing - government

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