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Wed Jul 21

word. daily. (july 21, 2010)

Sci-Fi or Scary?: In Japan, digital billboards are using cameras to identify the sex and age of those who walk past and change the billboard message accordingly.

One Photo Reviews: Scott Davis is a movie reviewer – but instead or writing down what he thinks, he posts pictures that capture his reaction to the movie. Davis posts one picture that he feels has the right expression (“oy yoy yoy” for The Last Airbender, “debatable” for The A-Team) and posts it on his blog, One Photo Reviews.

You Spin Me Right Round: In attempts to tire out children before a flight, 1st Bank placed rotating billboards in airports. The whole idea is that kids will place their hands on a picture of a hand, and as the billboard spins, the child will walk round and round and eventually get tired – or throw up.

We All Bark For Ice Cream: Cruising the streets in Britain playing the Scooby Doo theme song is the K99 van – an ice cream truck for dogs – flavors sold (how do the dogs pay?) are: “Dog Eat Hog World,” a mixture of gammon and chicken sorbet and “Canine Cookie Crunch,” a mixture of dog biscuits, bones, and ice cream.

Click here to let us know that you’d like to be added to the mailing list for the monthly edition of “word.”

—Lauren

Tags - andrew - dogs - ice cream - lauren - word. - movies - blogs - advertising

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Thu Jul 15

word. daily. (july 15, 2010)

Fan-Funded: First, crowdsourced dating, now crowdsourced movie making. Director David Lynch (Eraserhead, Mulholland Drive) has asked his fans for moolah to make his new movie. This documentary of his life will be centered around him (duh!) but those who donate will also get a chance to offer their input. Also, if you feel so inclined to cut your good pal David a check, you’ll get an original print of his self-portrait.

CK Uncensored: Known for their only-jeans-wearing models, Calvin Klein Jeans has opted to take some of their scandalous billboards down and replace them with something a little less racy – QR codes (okay, so, that’s a lot less racy). Tagged with the phrase “Get It Uncensored,” passersby can take a picture using their smartphone which will bring them to a 40-second commercial they can then share with their friends. Snap your pic now, they’ll only be up a week!

Toss It: Over time we all amass a lot of things. In my case, it would be cheap shades. In Joe Garden’s, it would be T-shirts. So, the features editor of The Onion has chosen to toss some – based on public opinion. Besides cleaning up his closet, The Tee-Shirt Project has answered some questions like, Is that a coffee stain or blood? Are ringer tees ever okay? And, Will the cat hair come off?

Click here to let us know that you’d like to be added to the mailing list for the monthly edition of “word.”

—Lauren

Tags - Calvin Klein - David Lynch - andrew - lauren - word. - QR codes - advertising - movies - crowdsourcing

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Mon Jun 28

Sony Pictures just released the trailer to The Social Network, also known as Facebook: The Movie. 

From Christina Warren at Mashable:

“Some have questioned why Facebook and its story was worthy of a film, let alone a film from A-level writers and directors. Well, think about just how much Facebook dominates the online communication space today. Think about how much bigger it is than it was even a year ago. Now consider that it was started only six years ago. Its overwhelming success and the fact that it has become important enough to drive ongoing discussions regarding privacy and data ownership is indicative that it is a force.”

If you had to pick someone to cast as Mark Zuckerberg, who would it be? I know I would most likely choose a young Joe Pesci. I think it would add to the intrigue.

                 

- Rob

Tags - facebook - movies - rob - rob longert - celebrities - video

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Fri Oct 23
When I was a kid, I used to love the movie Clue.  So much so that when I was eight, I asked my parents to throw me a Clue-themed birthday party where we would serve guests mini hot dogs and mac and cheese (Monkey’s Brains, though popular in Cantonese cuisine, are not often found in Washington, D.C. or Warren, Ohio.) Long story short, they thought it was weird for their second-grade son to have a murder mystery-themed party, but they did get me a cake with a flamingo and Pee Wee Herman on it.
Anyway, Clue has just reinvented itself for 2010, by incorporating text messages into game play.  To be honest, the game shares very little with the original.  Nobody gets murdered with candlesticks and there are now spies involved. The interesting twist is that players can text “SPY” to a dedicated number that will then respond with clues for playing the game.
It sounds kind of cool.  Though, really, the best part of Clue will always be Mrs. White’s confession of why she killed Yvette.
— Andrew

When I was a kid, I used to love the movie Clue.  So much so that when I was eight, I asked my parents to throw me a Clue-themed birthday party where we would serve guests mini hot dogs and mac and cheese (Monkey’s Brains, though popular in Cantonese cuisine, are not often found in Washington, D.C. or Warren, Ohio.) Long story short, they thought it was weird for their second-grade son to have a murder mystery-themed party, but they did get me a cake with a flamingo and Pee Wee Herman on it.

Anyway, Clue has just reinvented itself for 2010, by incorporating text messages into game play.  To be honest, the game shares very little with the original.  Nobody gets murdered with candlesticks and there are now spies involved. The interesting twist is that players can text “SPY” to a dedicated number that will then respond with clues for playing the game.

It sounds kind of cool.  Though, really, the best part of Clue will always be Mrs. White’s confession of why she killed Yvette.

— Andrew

Tags - andrew - movies - games - mobile

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Fri Oct 16

Do you like Star Wars…like, more than a friend?  Do you stay up nights thinking about Princess Leia in her bikini as you practice wielding a “laser” sword in your garage? Chances are, if this sounds like you, then you probably also own a webcam.  (Actually, if this sounds like you, then you probably also have a burning desire to wear a cape and speak in a secret language that is a cross between C++, pig latin and Vulcan — but that is a non-sequitur.)


Anyway, the Star Wars: Uncut project capitalizes on the number of Star Wars fans who also enjoy making viral videos.  The project is simple — they’ve divided the movie into 472 15-second sections.  Fans can then log on to the site, claim a section and film their own version of that snippet.

Once all of the sections are complete, they will be strung together to create an entirely crowdsourced version of the film. It will be perfect for people who liked the original, but wish it starred more awkward teens who “think prom is stupid anyway.”

In fairness, some of the 15-second offerings are really amazing and the project concept is totally brilliant.  I, for one, am hoping that this is a trend.  I’ve already picked out the 15 seconds of Mean Girls* that I’d like to re-create.

— Andrew


*In case you are wondering, it is the 15 seconds after Regina George finds out that Kalteen bars are making her gain weight.

Tags - Andrew - movies - video - crowdsourcing

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Wed Mar 25

As we all know, Americans have nothing but total, absolute respect for the sanctity of marriage.  The Bachelor, Who Wants To Marry a Multi-Millionaire, and Britney Spears are all shining examples of said respect.

America, brace yourself for the greatest celebration of love and marriage yet:  Married on MySpace.  Up until now, MySpace was just a place for 40-year-old sexual predators.  But now, it is a community of frustrated teens, emo rockers, and bisexual reality television stars who are going to vote on every detail of your wedding.

If you’ve watched the Today Show, you are familiar with the concept (though this version will not supply a tear-stained Ann Curry for the nups).  MySpace takes all control out of the hands of the lucky couple and allows users to vote on the dress, etc.

If you ask me, this is a one-way ticket to the bride wearing a plaid dress from the Perez Hilton for Hot Topic collection before they exchange candy rings and kiss under a chuppah made from photos of Miley Cyrus making out with Nick Jonas [Ed. note: OMG!].  Don’t fret, though, guests will be happy when they’re drinking their Orange Juliuses spiked with Hypnotiq and listening to an acoustic version of Taylor Swift singing Ani DiFranco at the reception, at a monster truck rally.

Oh yeah, this celebration of love is sponsored by the movie The Proposal, starring Ryan Reynolds [Ed note: OMG, for realz!].

— Andrew

Tags - Contests - movies - social networks - Andrew

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Wed Aug 13

Tags - Alyssa - video - movies - advertising

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Thu Jul 17

Tags - Maria - online marketing - photos - movies - rich media

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Tue Jul 1
Jason Bateman plays a publicist who represents Will Smith’s superhero character in the new movie Hancock. In a real-life tie-in, you can enter Hancock’s Helping Hand Mortgage Payoff Contest, part of the fictional “All Heart” campaign to improve Hancock’s public image.
(via PRNewser)
—Alyssa

Jason Bateman plays a publicist who represents Will Smith’s superhero character in the new movie Hancock. In a real-life tie-in, you can enter Hancock’s Helping Hand Mortgage Payoff Contest, part of the fictional “All Heart” campaign to improve Hancock’s public image.

(via PRNewser)

—Alyssa

Tags - Alyssa - movies - tie-ins - public relations - PR

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