Chipotle Loves Spam!
No, this is not the newest burrito creation from burrito chain Chipotle! According to MediaPost, Chipotle Mexican Grill wants consumers to send them their junk mail in their “No Junk” campaign. Chipotle plans to donate $10,000 for every 100,000 junk e-mails forwarded to nojunk@chipotlejunk.com. The donations go to The Lunch Box, an initiative from F3: Food Farming Foundation that will offer 100,000 schools the tools for providing healthier, whole food lunches.
As one of the many M Boothers that happens to be big fan of the tasty burritos and someone who is all too aware of how much junk mail goes around, I think this is a pretty brilliant idea. Taking something people don’t want not only emphasize your commitment to corporate social responsibility, but also reiterates your brand’s “Food with Integrity” promise; you’re killing two birds with one stone! Nothing goes together better than spam and burritos!
- Andrea
