What's on the mind of the
M Booth & Associates
FirstWord Digital team
Tags
Tue Mar 2

Facebook Fanpages Get ‘Professional’ Treatment

Fan Appz launched a platform yesterday to help Facebook page administrators create and distribute brand-specific polls, quizzes and promotions that fans can share with friends to extend brand awareness and drive traffic.

The platform, called Professional, provides built-in social marketing tools for businesses at a monthly subscription fee of about $50. Each time a fan takes a quiz or participates in a poll, responses can publish to their Facebook stream.

Brands that are already using the platform include Hulu and the National Basketball Association.

-Maria

Tags - facebook - maria - marketing - applications - social networks

Comments (View)
Mon Feb 22
Speaking as the last stegosaurus, I hope that we dinosaurs [journalists] continue to stagger along. We need to try to evolve, and so that’s one reason why I shoot videos for the New York Times website, why I blog, why I Twitter, why I Facebook, why I have a YouTube channel. Nicholas Kristof in Time Out New York

Tags - Alyssa - social networks - journalism

Comments (View)
Fri Feb 19

Facebook Addiction Has No Effect on Grades

Log into Facebook and you’re bound to be inundated with (mostly unwanted) updates about how Jenny bought 3 trillion more acres of tillable land or how Tommy is now a made man and wants to recruit you. And you wonder to yourself how these people get any work done, given the amount of time and energy they spend on this social networking site. You might assume these students’ grades must suffer, much like the unfortunate stories of teenagers whose lives have been put on hold because of role-playing games like World of Warcraft.

Well, you know what they say about people who assume (Oh you don’t? Don’t worry, neither did this person)… A new study from the University of New Hampshire has revealed that heavy users (defined as those logged on for more than 61 minutes a day) do not do fare worse academically than the light users (those logged on for less than 31 minutes a day) do.

Surprising, no? Especially when you also subscribe to Lamebook’s RSS feed and see gems like this. (These kids are our future, people!)

-Kelly

Tags - Kelly - social networks - facebook

Comments (View)
Thu Feb 11

BUZZ…Google Buzz

During yesterday’s snow day, it felt like my Twitter feed was taken over by Google Buzz mentions and discussions.

Jeremiah Owyang from Altimeter Group does a fantastic job of breaking down Google Buzz vs. Facebook vs. MySpace vs. Twitter in his post this morning. His matrix is a well-thought-out comparison.

—Josh

Tags - google - josh - Twitter - Facebook - social networks

Comments (View)
Wed Feb 10
Got Facebook? You might be surprised that about half of the top online retailers have a minimal to nonexistent Facebook presence!
Facebook has proven to be a highly successful tool for online retailers, brands and entire companies to reach consumers via social media. Starbucks, for example, ranked #5 earlier this week with 5.7 million fans. Also, there are 400 million Facebook users worldwide. Now given those two facts, I’d be inclined to think that more retailers would try to take advantage of the endless possibilities with Facebook.
Although Facebook is still growing and hugely popular, I personally think it’s slowing down a bit. There are many other online social media tools where consumers and retailers are becoming much more active, including Twitter, Flickr and Foursquare. As my mom would say, don’t put all your eggs in one basket…
-Rachel

Got Facebook? You might be surprised that about half of the top online retailers have a minimal to nonexistent Facebook presence!

Facebook has proven to be a highly successful tool for online retailers, brands and entire companies to reach consumers via social media. Starbucks, for example, ranked #5 earlier this week with 5.7 million fans. Also, there are 400 million Facebook users worldwide. Now given those two facts, I’d be inclined to think that more retailers would try to take advantage of the endless possibilities with Facebook.

Although Facebook is still growing and hugely popular, I personally think it’s slowing down a bit. There are many other online social media tools where consumers and retailers are becoming much more active, including Twitter, Flickr and Foursquare. As my mom would say, don’t put all your eggs in one basket…

-Rachel

Tags - facebook - foursquare - twitter - social networks - Rachel

Comments (View)
Wed Dec 23

Facebook ‘Friending’ With Benefits Is Benefiting Divorce Lawyers

Who’s really getting the most benefit out of Facebook?  Divorce lawyers.

Because of fresh connections created with old flames and introductions to new people, it makes sense that social media, specifically Facebook, is conducive to “e-philandering,” the term for online cheating.

According to the article on DailyFinance.com, one lawyer stated that almost one in every five divorce petitions his company processes involves a mention of Facebook.

Even better (for the lawyers) is that much of the inappropriate information shared by guilty parties is traceable and public (make sure you set those privacy settings!).

-Maria

Tags - facebook - maria - privacy - social networks

Comments (View)
Thu Nov 12

Where’s My Pancakes? Not In Jail…

I bet Rodney Bradford (no relation to M Booth’s Bradford Rodney) never thought a grammatically-incorrect request for breakfast would keep him out of jail. However, the Brooklyn district attorney accepted his Facebook status update, “Where’s my pancakes,” as an alibi that proved he didn’t commit a robbery, because apparently he was at home playing on Facebook. (My favorite part of this story is that the New York Times blogger says the update was “written in indecipherable street slang.” I think it’s pretty clear: Rodney wants his pancakes, and he doesn’t know where they are.)

If you just thought, “Hey, wait a minute…what if Rodney had someone else update his Facebook status at his house, while he was out robbing people?” then apparently you are on par with the greatest criminal masterminds. “This implies a level of criminal genius that you would not expect from a young boy like this; he is not Dr. Evil,” Rodney’s defense lawyer said, when presented with that obvious possibility.

Whether Rodney was really innocent or not, this case certainly sets an interesting precedent. Meanwhile, I’m sure Law & Order’s writers are already scrambling to work it into the next episode.

—Alyssa

Tags - Alyssa - Facebook - social networks

Comments (View)
Wed Oct 28
File this away under, “Yes, there really is an app for that.”
Think of it like Facebook-meets-iTunes’ App Store.  The newly launched AppBoy bills itself as “a social outlet for mobile app lovers.”  Got a great app idea?  Now you can submit it for review or trial to your online friends, who will provide feedback and vote if they like it.  If your idea gets enough votes, you get a portion of the proceeds when your app goes on sale.
Too bad someone already thought of Shazam — I’d be all over that one.
- Jessica

File this away under, “Yes, there really is an app for that.”

Think of it like Facebook-meets-iTunes’ App Store.  The newly launched AppBoy bills itself as “a social outlet for mobile app lovers.”  Got a great app idea?  Now you can submit it for review or trial to your online friends, who will provide feedback and vote if they like it.  If your idea gets enough votes, you get a portion of the proceeds when your app goes on sale.

Too bad someone already thought of Shazam — I’d be all over that one.

- Jessica

Tags - applications - jessica - mobile - social networks

Comments (View)
Thu Oct 15
Apparently there are still people who haven’t joined Facebook or Twitter or MySpace, and they’re not all necessarily century-old technophobes like my parents. The Washington Post published an article about social networking refuseniks, people in their 20s and early 30s who just refuse (refusenik = refuse + beatnik, get it?!) to join any of these digital communication websites. They truly are in the minority as a study showed about 85 percent of all Internet users between the ages of 18 and 34 visited Facebook, MySpace or Twitter in August.
Of course, these refuseniks cite reasons like “Oh, I like my privacy” or “I can focus on things I really care about,” but let’s face it, these kids miss out on a lot. To name a few, you can’t see embarrassing pictures from the pub crawl last weekend, you don’t get to know exactly which one of your friends is in the bathroom/work/bar at any given time and, most importantly, you don’t get invites to all the cool, ragin’ parties (and then you miss out on seeing the pictures of the parties you weren’t invited to…it’s a vicious cycle, really).
But maybe these kids do have the right idea. Perhaps, in the semi-words of one Janis Ian, [Facebook] is a life-ruiner; it ruins people’s lives. Sometimes Facebook gets too complicated, drama gets started over something trivial and people can break up. But where would we be without status updates and wall posts? It’s really just a toss-up.
-Kelly

Apparently there are still people who haven’t joined Facebook or Twitter or MySpace, and they’re not all necessarily century-old technophobes like my parents. The Washington Post published an article about social networking refuseniks, people in their 20s and early 30s who just refuse (refusenik = refuse + beatnik, get it?!) to join any of these digital communication websites. They truly are in the minority as a study showed about 85 percent of all Internet users between the ages of 18 and 34 visited Facebook, MySpace or Twitter in August.

Of course, these refuseniks cite reasons like “Oh, I like my privacy” or “I can focus on things I really care about,” but let’s face it, these kids miss out on a lot. To name a few, you can’t see embarrassing pictures from the pub crawl last weekend, you don’t get to know exactly which one of your friends is in the bathroom/work/bar at any given time and, most importantly, you don’t get invites to all the cool, ragin’ parties (and then you miss out on seeing the pictures of the parties you weren’t invited to…it’s a vicious cycle, really).

But maybe these kids do have the right idea. Perhaps, in the semi-words of one Janis Ian, [Facebook] is a life-ruiner; it ruins people’s lives. Sometimes Facebook gets too complicated, drama gets started over something trivial and people can break up. But where would we be without status updates and wall posts? It’s really just a toss-up.

-Kelly

Tags - kelly - social networks - demographics - Facebook

Comments (View)
Wed Oct 14

(W)e-commerce

I, like many, adore online shopping.  Actually, in the interest of full candor, it’s one of my favorite pastimes.  Most often, I’m just browsing or comparing costs from store to site, but I’d say that I make most of my purchases – from groceries to pet food to shoes – from the comfort of my computer.  The drawback to being such a devout cyber spender, though, is losing the social aspect of a day of clothes-shopping with friends.  Answering that consumer camaraderie cry is Plurchase.com, a new, free site that lets you shop online with friends on popular e-commerce outlets like Amazon and Zappos.

It seems pretty simple, too: sign on to a Plurchase-supported site, send friends a link to where you are, and a sidebar will appear which displays who’s online with you and what items you’re each looking at.  Plurchase then activates real-time chatting and you can even publish a desired item to your Facebook page, so no matter where you are or what time of day it is, you always have access to affirmation that, yes, that dress really is worth two months’ rent.

-Jessica

Tags - fashion - social networks - Jessica

Comments (View)
Thu Oct 8
Beginning next Friday, visitors to the Estee Lauder counter at Bloomingdale’s here in New York will be able to get a free makeover and photo shoot, and can instantly use the branded photo as their social networking profile photos. The photographer will provide the makeover recipient with a hard copy of the photo (with the  Estee Lauder logo in the background) and e-mail it to her, so she can instantly upload it to her online profiles.The promotion will also expand to other stores in select major cities.
This is an incredibly genius idea, because everyone wants to look their best in photos, and social networks have become popular among Lauder’s target demographic of middle-aged women, but this will also help draw a younger audience to the makeup counters. This photo could be used on any site from Facebook to Twitter to dating sites like Match.com, spreading the word about Estee Lauder throughout the Internet.
So…anyone up for a trip to Bloomingdale’s? Our photos over on the right side of the page could use a little sprucing up!
—Alyssa

Beginning next Friday, visitors to the Estee Lauder counter at Bloomingdale’s here in New York will be able to get a free makeover and photo shoot, and can instantly use the branded photo as their social networking profile photos. The photographer will provide the makeover recipient with a hard copy of the photo (with the Estee Lauder logo in the background) and e-mail it to her, so she can instantly upload it to her online profiles.The promotion will also expand to other stores in select major cities.

This is an incredibly genius idea, because everyone wants to look their best in photos, and social networks have become popular among Lauder’s target demographic of middle-aged women, but this will also help draw a younger audience to the makeup counters. This photo could be used on any site from Facebook to Twitter to dating sites like Match.com, spreading the word about Estee Lauder throughout the Internet.

So…anyone up for a trip to Bloomingdale’s? Our photos over on the right side of the page could use a little sprucing up!

—Alyssa

Tags - Alyssa - social networks - promotions - photos

Comments (View)
Wed Sep 16

“People just love to look at pictures…That’s the killer app of all online social networks.”

Above are the words of Mikolaj Jan Piskorski, an associate professor at Harvard Business School, who has spent years studying the behavior of people on online social networks.  His research is full of information on how the separate genders spend their time online, the seduction of Twitter, and the futility of MySpace, but aside from the aforementioned quotation, my favorite insight was the following, for its simplicity: “Online social networks are most useful when they address real failures in the operation of offline networks.”
-Elise

“People just love to look at pictures…That’s the killer app of all online social networks.”

Above are the words of Mikolaj Jan Piskorski, an associate professor at Harvard Business School, who has spent years studying the behavior of people on online social networks. His research is full of information on how the separate genders spend their time online, the seduction of Twitter, and the futility of MySpace, but aside from the aforementioned quotation, my favorite insight was the following, for its simplicity: “Online social networks are most useful when they address real failures in the operation of offline networks.”

-Elise

Tags - Elise - social networks - research

Comments (View)
Tue Sep 15
AOL Instant Messenger was sort of like the grandfather of Twitter. Remember when you updated your AIM status with what you were up to, or with emo song lyrics to let your friends know how you were feeling? Now AIM is trying to get back in the game with AIM Lifestream, a new application (for Web or iPhone) that allows users to simultaneously view updates from their friends on AIM, Facebook, Twitter, Flickr, Digg and YouTube. It should be interesting to see if AOL can regain its former toehold on the Web through this and other new strategies.
-Alyssa

AOL Instant Messenger was sort of like the grandfather of Twitter. Remember when you updated your AIM status with what you were up to, or with emo song lyrics to let your friends know how you were feeling? Now AIM is trying to get back in the game with AIM Lifestream, a new application (for Web or iPhone) that allows users to simultaneously view updates from their friends on AIM, Facebook, Twitter, Flickr, Digg and YouTube. It should be interesting to see if AOL can regain its former toehold on the Web through this and other new strategies.

-Alyssa

Tags - Alyssa - applications - social networks - Twitter - Facebook - AOL

Comments (View)
Fri Sep 4
Everybody, Come See How Cool I Look!
The scene: Urgent telephone call at 1 a.m. on a Sunday

Her: Hey! What do you think of my new Facebook picture?
You: [Seriously? You pause for what would be an appropriate amount of time to    convince your friend that you have actually logged on to Facebook.] It’s cute!
Her: Really? You don’t think it looks like I’m trying too hard?
You: [Stretching the truth.] Definitely not.
Her: So do you think it’s cuter than the one I had up last time?
You: Definitely.
Her: “Actually, I mean the time before that?”

You pull out the album you have saved on your desktop that documents all of your friend’s past (25+) Facebook pictures, each meticulously labeled with its date of inception and a rating that you have assigned based on a complex evaluative model you created…Wait, no you don’t, because you are not insane.
I have cut off the rest of this conversation to spare you (you’re welcome), because you likely know that it’s not nearly close to being finished. Also, let’s be honest, your friend isn’t listening to you anyway, and if she were, she wouldn’t believe what you were saying. The entire charade will end with her choosing the awkwardly angled shot that inevitably includes a random body part in the background belonging to your friend Bob who has a talent for appearing in photographs when he wasn’t even present. The crowning touch is that this misguidedly selected image will subsequently be converted into sepia (what does that even mean?) tone. Thank you, iPhoto, for making otherwise boring and unattractive people look painfully sophisticated, artsy and airbrushed.
What seems most absurd about all this is that all your friend’s Facebook “friends” presumably know her (or have met her at least once before…no? Well, hopefully?) in person. It seems unlikely that they would log onto Facebook one day, see her Facebook picture and suddenly adopt an entirely new concept of what she looks like: “You know, I thought Kaitlin was short, but in this picture she looks really tall - wow, she must be tall!” I don’t think humans are dumb enough to accept digital renderings in lieu of reality, are we?
First it was just the profile picture, then the albums came along and a burgeoning new forum was born through which people could prove, once and for all, just how cool they are. Albums sprung up left and right, documenting insanely fun weekends that conveniently lent themselves to “impromptu” photoshoots to be posted not a moment too soon for all Facebook “friends” to see: “Look at Charlie drinking a Cosmo in the Hamptons, while laughing at a joke and wearing Gucci loafers. Man, he is cool. I’m glad we’re Facebook friends/my friend Mary is Facebook friends with him so that I can look at his photos.  I feel better about myself just knowing that I am friends (sort of) with someone this cool.”
Gosh, I hope it doesn’t really work like this, or we are all really big tools.  But for your viewing pleasure, please read more on the topic via Daily Intel’s hilarious exploration of the Facebook status as the newest modality that Mr. Zuckerberg and his app-happy minions have conceived for us to assert our social status.
-Kristin

Everybody, Come See How Cool I Look!

The scene: Urgent telephone call at 1 a.m. on a Sunday

Her: Hey! What do you think of my new Facebook picture?

You: [Seriously? You pause for what would be an appropriate amount of time to    convince your friend that you have actually logged on to Facebook.] It’s cute!

Her: Really? You don’t think it looks like I’m trying too hard?

You: [Stretching the truth.] Definitely not.

Her: So do you think it’s cuter than the one I had up last time?

You: Definitely.

Her: “Actually, I mean the time before that?”

You pull out the album you have saved on your desktop that documents all of your friend’s past (25+) Facebook pictures, each meticulously labeled with its date of inception and a rating that you have assigned based on a complex evaluative model you created…Wait, no you don’t, because you are not insane.

I have cut off the rest of this conversation to spare you (you’re welcome), because you likely know that it’s not nearly close to being finished. Also, let’s be honest, your friend isn’t listening to you anyway, and if she were, she wouldn’t believe what you were saying. The entire charade will end with her choosing the awkwardly angled shot that inevitably includes a random body part in the background belonging to your friend Bob who has a talent for appearing in photographs when he wasn’t even present. The crowning touch is that this misguidedly selected image will subsequently be converted into sepia (what does that even mean?) tone. Thank you, iPhoto, for making otherwise boring and unattractive people look painfully sophisticated, artsy and airbrushed.

What seems most absurd about all this is that all your friend’s Facebook “friends” presumably know her (or have met her at least once before…no? Well, hopefully?) in person. It seems unlikely that they would log onto Facebook one day, see her Facebook picture and suddenly adopt an entirely new concept of what she looks like: “You know, I thought Kaitlin was short, but in this picture she looks really tall - wow, she must be tall!” I don’t think humans are dumb enough to accept digital renderings in lieu of reality, are we?

First it was just the profile picture, then the albums came along and a burgeoning new forum was born through which people could prove, once and for all, just how cool they are. Albums sprung up left and right, documenting insanely fun weekends that conveniently lent themselves to “impromptu” photoshoots to be posted not a moment too soon for all Facebook “friends” to see: “Look at Charlie drinking a Cosmo in the Hamptons, while laughing at a joke and wearing Gucci loafers. Man, he is cool. I’m glad we’re Facebook friends/my friend Mary is Facebook friends with him so that I can look at his photos.  I feel better about myself just knowing that I am friends (sort of) with someone this cool.”

Gosh, I hope it doesn’t really work like this, or we are all really big tools. But for your viewing pleasure, please read more on the topic via Daily Intel’s hilarious exploration of the Facebook status as the newest modality that Mr. Zuckerberg and his app-happy minions have conceived for us to assert our social status.

-Kristin

Tags - Facebook - Kristin - social networks

Comments (View)
Fri Aug 21
Before, it was just at live shows, now you have to be able to do a great live show, you have to be able to do a great online interview, you need to have a great Facebook page, you have to have a great television performance. Diddy (AKA Puff Daddy, AKA Sean Combs), on the rules of being a star

Tags - Maria - celebrities - Facebook - social networks

Comments (View)